In the transaction where the Greenbridge investment fund took over the majority stake in the Rus Savitar – Casa Rusu group, the sellers were assisted by a multidisciplinary team comprising both transaction advisory consultants from EY Romania (M&A and debt advisory) and transaction lawyers from Radu si Asociatii SPRL.
Greenbridge took over a 75% participation in the Rus Savitar – Casa Rusu group, one of the main furniture producers and retailers in Romania. Following the transaction, Cristian Rusu remains involved in the business both as a shareholder (with a 25% participation) and as a general manager.
The transaction, which transforms a family business into a business with regional perspectives, was negotiated and implemented during a period of several months. The discussions were focused both on the typical elements of an M&A transaction as well as on the functioning of the new partnership.
“I am pleased that the transaction was successfully finalized. During the entire process I was advised by a multidisciplinary team of consultants, specialists in their practice areas from EY and Radu si Asociatii SPRL. During all the stages of the transaction, I had the comfort that I am represented with utmost professionalism and I would like to use this opportunity to thank them”, said Cristian Rusu.
EY Romania offered the sellers transaction advisory services through a dedicated team, as well as debt advisory services. The transaction was coordinated by Florin Vasilică, partner and transaction advisory services leader at EY Romania, helped by Florența Bîrhală, Senior Manager M&A and Ioana Mihai, Director Debt Advisory. Răzvan Ispas, Claudia Tudor, Carmen Lipară and Bogdan Cojocariu were also part of the team.
“This is the first major transaction on the Romanian furniture market and we are proud to have contributed to such a landmark deal. Also, it is the first investment made by Greenbridge in Romania. We are sure that, together, Cristian Rusu and Greenbridge will bring Casa Rusu from a local champion to a regional one. I would like to thank the team involved in this project and, especially to the Rusu family for their collaboration”, said Florin Vasilică.
The legal consultancy services were provided by Radu si Asociatii SPRL, the lawyers involved being Radu Diaconu and Stefan Mantea.
“We would like to thank Cristian Rusu and the Rusu family for the trust granted to our team. We are honored to have been part of this project”, said Radu Diaconu.